Article by W. Clay Crook-
The special guest speaker for the March 23, 2021 Lexington Rotary Club was Jennifer Medford from West Tennessee PBS. Jennifer participated by Zoom. She started the meeting with a video presentation on data and broadcasting for local schools. Jennifer has a teaching degree and taught at McKenzie before joining PBS. “We are the number one trusted media station, seventeen years in a row,” she said about PBS. Parents rated PBS Kids the most educational media brand through a recent survey.
And, as the needs have changed during COVID-19, then some of the programming has changed to meet the need. “We are hitting most of the low-income families,” she said by keeping the old over the air broadcast method, as well as cable access, live streaming, and YouTube. They have also partnered with the Department of Education to provide free access for teachers and parents for resources that can be used in the classroom, or by the parent at home.
Jennifer has also offered live events online to include training, contests, and learning camps. She received a rural area grant and has started using that in Lexington to help identify needs and educational gaps. “I’ve started working with one school and will expand to…
For complete coverage, see the March 24th edition of The Lexington Progress.